According to the new CEO, Twitter will accomplish its ambitions by “questioning our assumptions and building something new from the ground up”.
In her email, Yaccarino explained why she joined Twitter. She was inspired by the way Elon Musk transformed industries like space travel and electric cars. Similarly, she sees a need for change in the world of social media. Twitter, in her view, should be a global meeting place where people can freely exchange information and ideas.
The main goal of “Twitter 2.0”, as the new CEO Yaccarino sees it, is for Twitter to become the best source of real-time information in the world. To achieve it, she says that everything is possible if we have a powerful vision and work hard to make it real.
The full email was obtained by The Verge. You can read parts of it below:
Enter Twitter 2.0.
Twitter is on a mission to become the world’s most accurate real-time information source and a global town square for communication. We’re on the precipice of making history—and that’s not an empty promise. That’s OUR reality.
The change will not be easy. Twitter’s employees, users, and partners will all need to work together to bring about this transformation. Yaccarino encourages everyone to think boldly and strive for change. To do this, she suggests going back to basics and questioning old ideas. This will help to build something new from the ground up.
Yaccarino is excited about the opportunity to shape the future. With “Twitter 2.0”, she says, everyone on the planet will have a new future in their hands. She concludes her email with a rallying cry to her team, urging them to dig in their heels and work together to create “Twitter 2.0”.
And we can do it all by starting from first principles – questioning our assumptions and building something new from the ground up. It’s rare to have the chance to put a new future into the hands of every person, partner, and creator on the planet.
That’s exactly why I’m here – with all of YOU.
So, let’s dig our heels in (4 inches or flat!) and build Twitter 2.0 together.
Linda
The vision set out by new Twitter CEO Yaccarino is a bold one. Her email to the team suggests that big changes could be coming to Twitter. For the platform’s many users around the world, this could mean a new and exciting future. Yaccarino later shared the contents of her email on Twitter as a thread:
While Yaccarino’s email outlines an ambitious vision for Twitter, it stops short of detailing any specific changes or updates that users can expect in the near term. However, the spirit of her message is clear: Twitter is at the dawn of significant transformation. Users, advertisers, and employees should prepare for a new Twitter, even as the exact nature of this reinvention is yet to be disclosed.
