In a recent blog post, Evan Shapiro, a media expert, analysed the European media landscape and its potential to avoid the so-called “media apocalypse” faced by the American industry. According to Shapiro, European media players have several advantages over their American counterparts, such as revenue models, legacy loyalty, and a more stable funding structure.
The analysis revealed that Europe’s national public broadcasters earn nearly three times more revenue than their commercial counterparts, which can be attributed to guaranteed government funding. Additionally, European viewers consume more linear TV than those in the US and are slower to migrate to streaming platforms, a trend partially driven by the demographic differences between the continents.
Shapiro found that public broadcasters’ economic legacy in Europe has created a unique marketplace advantage, which has allowed them to maintain viewership and even extend their reach into streaming platforms. For example, in the UK, the BBC’s streaming service rivals YouTube, while the combination of Channel 4’s free All 4 service and BBC’s iPlayer attracts 75% of users each month.
He believes that European media players can learn from the American “media apocalypse” and emerge stronger from the ongoing paradigm shifts. With data-backed insights, Shapiro will be presenting more findings on the European media landscape, including information about streaming, audio, social, and gaming, at upcoming conferences such as MIPTV and the European Broadcasting Media Summit.