In a bid to shed light on the evolving E-commerce landscape in the Nordic, DACH, and Italy regions, a comprehensive 2022 e-commerce report has been released by Nets. Conducted by Kantar on behalf of Nets, the research encompasses data from 10,200 internet users across Norway, Denmark, Finland, Sweden, Switzerland, Germany, Austria, and Italy. The study offers valuable insights into consumer spending habits and trends in the online retail sector.
“Shoppers returned to the physical world postCOVID with corresponding declines for physical goods, but an enduring use of online shopping for food and pharmacies. What’s also an enduring trend is increase of buying local with less cross-border commerce, and an increase in using highly local payment methods”, said Omar Haque, Head of Ecommerce Business Unit at Nexi.
While physical goods have the highest share of spending compared to other areas, some differences can still be observed. Nordic countries prioritize travel more than Germany and Italy, whereas Italy and Germany place greater value on physical goods compared to other countries.
Consumer spending on travel grew 52% in 2022, according to new research conducted on behalf of Nexi, the European PayTech. Nexi’s latest ecommerce report reveals a total indicative travel spend of over €175 billion in 2022, including €52 billion on hotels, almost €45 billion on flights and over €33 billion on charter and package trips.
The travel sector accounted for 32% of overall ecommerce spending among the countries surveyed (Austria, Denmark, Finland, Germany, Italy, Norway, Sweden, Switzerland), with travellers in Italy and Germany accounting for 70% of the total spend. However, it was Austria and Finland that saw the largest year-on-year increases, with consumers indicating spending levels over 110% higher than the previous year.
The European survey of over 10,000 consumers also revealed that over two-thirds of consumers prefer to buy from local shops online, rather than shopping with foreign marketplaces. Consumers indicated they do so primarily (47%) because it feels good to support small / local businesses, while 29% indicated it is because it feels more personal or familiar. One in five (19%) signaled that they shop local because they do not support big global marketplaces.
This data was reported in the Nexi 2022 European Ecommerce Report, which reported that overall ecommerce spending grew by 11% in 2022, with physical goods having the highest share of spending (49%). This was followed by travel (32%) and then services (19%)
