The guide, written by members of IAB Europe’s Sustainability Standards Committee, includes valuable insights and practical tips to enable organizations to make informed choices in pursuit of sustainability in the digital advertising industry. As terms like ‘sustainable,’ ‘green,’ ‘net-zero,’ and ‘carbon-neutral’ gain traction, it is increasingly vital for businesses to discern the validity of such labels and avoid greenwashing practices.
With the rise of environmental consciousness and regulatory focus on genuine sustainability efforts, the guide offers valuable guidance on environmental considerations, European legislation and guidelines, anti-greenwashing principles, social aspects, and the economic benefits of sustainable decision-making.
Townsend Feehan, CEO at IAB Europe, emphasized the significance of the initiative: “By launching the Guide to Improving Sustainable Business Decision-Making, we aim to support businesses in the digital advertising industry in taking crucial first steps to navigate the complex realm of sustainability. We believe that informed decision-making can lead to a brighter and more sustainable future for our industry.”
The guide is part of IAB Europe’s commitment to promote sustainability and responsible practices within the digital advertising and marketing ecosystem. It will be complemented by in-depth business reports, playbooks, and sustainability scorecards to empower market participants in incorporating environmental, social, and governance factors alongside economic benefits in their decision-making processes.
Market participants can access the full guide on the IAB Europe website. The official launch of the guide is a notable step forward in advancing sustainability principles in the digital advertising sector.