The predictions also highlight the growing concern over AI-generated misinformation. With widespread acknowledgment of fake news, trusted news sources like the BBC may become increasingly valuable.
Forrester’s comprehensive analysis extends across various domains including customer experience, which is predicted to benefit from generative AI, enhancing agent support and customer satisfaction. However, the adoption of cloud prompt engineering services by enterprises might face limitations. In productivity, enterprise AI is projected to elevate innovation and problem-solving by 50%.
Furthermore, millennials are poised to shape B2B buying practices, favoring direct access to product expertise. Lastly, Europe is predicted to lead in hybrid work models, with a significant portion of the workforce operating remotely, part-time.