Welcome to the first issue of the EU Bubble Insider. We created a newsletter that aims to be the best source of knowledge and inspiration for people involved in communications and advocacy in the European politics bubble. In every issue will talk to some of the most experienced players in our industry. We want to provide you with an overview of the most interesting upcoming events in Brussels and beyond. We will also be discussing the latest trends, interesting reports and case studies. Make sure to subscribe so you don’t miss out on future releases of the EU Bubble Insider newsletter.
In this first issue of our newsletter we bring you:
- Insinder podcast with Roland Freudenstein, Vice President at Globsec
- What is ChatGPT and how it may change everything we do
- 4 steps to a great mission statement
- Who influences the influencers – BCW Brussels and Savanta ComRes report
- EU Bubble event recommendations
- Links to articles and reports worth reading
Do you have any thoughts or suggestions? Just reply to this email. I would love to hear from you.
Enjoy reading and watching!
Krzysztof Bulski & Molecule Group
In this instalment, we interviewed Roland Freudenstein – former Policy Director at the Martens Centre and current VP at GLOBSEC. Freudenstein told us how to run an engaging debate like a pro, we discussed advantages of in-person vs. on-line events. Based on his years of experience as host of one of the most popular youtube shows on European Politics, we discussed how to create successful multimedia content for the EU bubble audience. Learn about this, and much more, from the perspective of one of the most inspiring experts in our industry.
Watch the interview on YouTube:
Or listen on Soundcloud:
You probably noticed that in the last days, it was hard to open the internet without seeing posts about ChatGPT. So what is it, and why is everyone talking about it? ChatGPT is a state-of-the-art, open-source chatbot model developed by OpenAI. It is based on the Generative Pretrained Transformer 3 (GPT-3) architecture, which is currently one of the world’s largest and most advanced language models. The chatbot provides human-like conversational capabilities, allowing the algorithm to interact with users naturally and intuitively. Most importantly, it is trained on a large dataset of human conversations, allowing it to understand the nuances of natural language and generate appropriate responses.
Some articles in recent days have even proclaimed the end of Google’s business model. I would rather not go that far. Google is certainly working on its own solution of this kind. What is crucial at this point is to realise that we are witnessing a technological revolution that will change a great deal in the coming months and years, including in our daily work.
Let’s see what we can get from ChatGPT today. We can ask to try to copy someone else’s writing style.
We can also ask the algorithm to prepare social media messages based on existing text.
But actually, why should I bother and think about what to write in this post about ChatGPT’s capabilities if the tool itself can orchestrate it for me? Even better.
And how about helping out with the daily duties of a lobbyist?
It will be interesting to see ChatGPT based virtual assistants as well as tools for customer services, commerce, marketing and entertainment boom in the coming months. It is clear that we are witnessing a milestone event in the chatbot technology development.
ChatGPT is free. Try it out at https://chat.openai.com/, and let me know what you think!
You can also explore this list of many creative and useful ChatGPT tools and demos LINK.
Does your organisation have a clearly defined mission statement? And if so, is it actually useful or is it just pouty words on paper. Let’s discuss why do organisations actually need a mission statement? In essence, a mission statement explains the purpose of your organisation. It should indicate your core functions and goals to your customers, employees, and stakeholders alike. A mission statement can also help guide your strategy – not unlike the North Star, it should remind everyone about what direction your organisation is heading. A clearly defined mission statement is a factor that increases employees’ commitment and motivation to work. It makes them feel more connected to the organisation. A good mission statement for an organisation is a basis for its development and helps to communicate with its environment. It is a compass for those managing the organisation.
Now, how do you go about writing a successful mission statement?
1. Start with a market-defining story. Explain the needs your organisation addresses – it will define how your offer and purpouse is unique.
2. Define what your business does for its customers, stakeholders and employees. Whether you offer goods or services, hone in on what you specialise in and define what you contribute to your customers’ lives.
3. Add what the organisation does for its stakeholders. Depending on your organisations’ model, stakeholders can be crucial to your operations. If that’s the case, think of how you can incorporate the mission of ownership into your statement to encourage prospective stakeholders.
4. Discuss, digest, cut, polish, review, revise. A good mission statement is meant to last for a long time. Hence, discussing and editing is an essential part of the journey. Make sure your mission statement is specific to your business. Cut elements which are vague or based around ‘hype’. Your message should be true, honest and unique. You should include your team in the process. Show your drafts to others, discuss, and improve!
Lawmakers in Brussels are not taking policy-related decisions in a vacuum. EU political and institutional decision-making is highly influenced by public opinion, trends existing in media outlets, and all the events taking place in Brussels.
The functioning of the EU Institutions is highly dependent on how well-informed are its members about the matters they are addressing. Therefore, analyzing the sources that Members of the European Parliament, EU institution staff, and opinion leaders are relying on gives us valuable insights into emerging issues and trends on the European Union level.
BCW Brussels has published an in-depth analysis of the most influential sources of information that affect top decision-makers of the EU. The key insights of the 2022 survey conducted by BCW Brussels and Savanta ComRes are:
- POLITICO has returned as the top most influential media outlet for the EU decision-makers. The platform is recognized for its high-quality analysis and insights, access to insider information, and speed of news delivery.
- Reuters takes second place for its trustworthiness and positive reputation followed by The Financial Times and The Economist as reliable and influential sources of news and information. The FT attracts the audience with its quality of journalism while The Economist has a high level of expertise.
- Both EU lawmakers, institutional staff and Brussels opinion formers are accessing news mainly via E-mail newsletters or reading news sites online. Printed media, radio, and tv have experienced a decline in recent years.
- Impressive 94% of the respondents said that professional colleagues influence their decisions, followed by personal contacts (88%), the information provided by EU institutions or Member States (87%), and specialised policy-specific media (81%)
“By providing robust, evidence-based insights on which channels have the most impact and influence, the EU Media Poll remains a go-to reference for communications professionals looking to understand and influence EU decision-makers,” said Andrew Cecil, CEO of BCW Brussels.
For more detailed insights, read the full article.
ERM published their ‘What’s Next for Sustainable Business?’ trends report. Sustainability trends are evolving rapidly and businesses have to adapt. Learn about tech climate impact, the circularity gap, digital ethics, and more.
Ahrefs offers a free blogging course about starting and growing a blog for your business! With 40 lessons across 11 modules, this is a perfect crash-course for marketing professionals, freelance writers, bloggers, and more.
Brand24 recently published their ‘Top 100 Digital Marketing Influencers‘ report. Check out their compilation of prominent experts and authorities you can look to for guidance and expertise in all things marketing.